DJS Research Ltd is a leading market research consultancy and experts in conducting research within the field of branding.

 

A brand is a label or symbol which consumers are willing to pay more for, compared with those without this label.  Understanding what this label or symbol stands for, and building upon this understanding is core to getting to grips with what makes a successful vs unsuccessful brand.

 

There are very few in business who would disagree that creating a strong brand (whether it be a product brand or corporate brand) can drive business success in the competitive markets of today.  Market research can provide invaluable qualitative and quantitative data on the brand and the market in which it operates to enhance strategic and tactical decision making in the future.

We have extensive experience of conducting branding research for companies in a range of sectors from consumer FMCG to heavy industrial and construction.  Some examples of branding issues researched by consultants at DJS Research include:

 

• Brand performance monitors
• Brand positioning optimisation
• Corporate reputation studies
• Employee brand studies
• Investor brand studies
• Brand portfolio management
• Brand stretch
• Or more specific issues such as investigating the relative strength of the corporate and product brands

 

We recognise that each company’s brand is unique and therefore offer a bespoke service with no off the shelf packages.  However, with all our surveys we ensure that we design research that is action orientated.  Our findings and consultative recommendations enable businesses to make changes and improvements, which will have the most impact on the strength of their brand.

 

If you are looking to conduct research related to your brand, please get in touch by phoning +44 (0)1663-732721 or through our online contact form which can be found here.

 

For more detailed information about our approach to conducting branding research click here...

We are a consultancy based in the North West of England. We pride ourselves on providing a quality service but at affordable and value for money rates. In addition, we can guarantee that a Senior Consultant will conduct your Branding Market Research from start to finish.

 

We are members of the Market Research Society, ESOMAR and ICG, which means all projects adhere to their quality standards.

 

For further information about DJS Research click here...

 

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